Why Japanese Kanzuri Chile Paste Is So Expensive | So Expensive | Business Insider

Kanzuri is a traditional fermented chile paste that is exclusively produced in Myoko in Japan's Niigata Prefecture by the Tojo family. Before the family started selling the condiment in 1966, it was only made in small batches for household use. Today, a six-year-aged 2.5-ounce bottle sells for almost $20.

00:00 - Intro
01:13 - Kanzuri's Unique Taste
01:53 - Snow Bleaching The Peppers
04:16 - Making Kanzuri Paste
07:51 - The History and Evolution of Kanzuri
09:30 - Climate Change Threats To Production
12:20 - A Source Of Local Pride
12:51 - Credits

------------------------------------------------------
#japan #soexpensive #businessinsider

MORE SO EXPENSIVE VIDEOS:
Why Calligraphy Inkstones Are So Expensive | So Expensive | Business Insider
https://youtu.be/0uyBJ4ZbsNg
Why Puppies Bred And Trained To Be Seeing Eye Dogs Are So Expensive | So Expensive
https://youtu.be/LrXmvsLjudo
Why This Obsolete Mechanism Makes Watches More Expensive | So Expensive | Business Insider
https://youtu.be/ygAR3E0xoJQ

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider
Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Business Insider on TikTok: https://www.tiktok.com/@businessinsider

Why Less Snow Is Threatening Japan's Expensive Kanzuri Chile Paste | So Expensive | Business Insider