Well after a few weeks of lots of bad press within the car industry when concerning the biggest vehicle selling platform Autotrader, my frustrations have got the better of me and since starting this channel it seems to be a great place to air my dirty laundry as it were......hence this video.
After year upon year of price increases and contract changes Autotrader are on the brink of making a new feature known as 'Deal Builder' mandatory on all contract agreements......a decision that has separated the 14,000 customers of Autotrader right down the middle.......so roughly 7,000 car dealers dont want it....us being one of them.
We believe this decision made by Autotrader to be such a bad one that it if goes ahead, we will have no choice but to cancel our advertising contract with them indefinitely.
Watch my reaction to James @CarDealerMagazine holding a live interview with Nathan Coe, the CEO of Autotrader......to see my opinion on his opinion.
Big thanks to the guys @CarDealerMagazine for holding this interview, and to Nathan Coe for agreeing to do it.....fair play.
Here is a link to the full interview with Nathon Coe of Autotrader from Car Dealer Magazines Youtube channel.
https://www.youtube.com/watch?v=QFdVwtm-HHk&t=1549sAs always, please hit that like/subscribe button if you like what's going on, we appreciate the support of the channel loads.
Kev and Claire
VP