Standert – The Berlin brand making metal cool again.
From a café that sold popsicles to one of Europe’s most desirable bike brands, Standert built its name on craft, culture, and the belief that fast bikes don’t have to be carbon.
In this deep dive, we explore how a small Berlin shop turned into a cult favourite — fusing street culture, racing heritage, and some seriously beautiful paintwork.
0:00 Intro
0:45 Berlin Beginnings
2:35 The Alleycat Years
4:10 Triebwerk & Kreissäge
6:05 The Craft of Metal
8:40 Standert Today
10:55 Price & Perception
12:20 Verdict
Sources & References:
"High Standards: The Story Behind One of Cycling’s Coolest Brands" — Rouleur Magazine, Issue 137 (2023)
"From Standert with Love: 10 Years of Re-Defining Modern Cycling" — ENVE Journal, Scott Wardell (2022)
"Heart of Metal #14: Standert" — Columbus Tubing (2024)
"Is Standert Worth the Hype? – Kreissäge RS" — CADE Media (YouTube, 2024)
https://youtu.be/shoovL-eqNk?si=YT_uWl4C-Mq63ps4Official Site:
https://standert.deFreunde von Freunden — "Max von Senger" profile:
https://www.freundevonfreunden.com/stories/max-von-senger/Follow / Support
Instagram:
https://instagram.com/d.pettittOttr Works – Sport Content Agency:
https://ottrworks.comBuy me a coffee:
https://buymeacoffee.com/dpettitt