A 64-year-old man in Maryland has spent decades turning a childhood toy into the world’s most valuable Hot Wheels collection. What started as playtime in the 1960s is now a treasure trove worth millions — filled with ultra-rare cars, limited editions, and prototypes.
In this video, we go inside his collection to uncover how he built it, why these tiny die-cast cars are worth so much, and how Hot Wheels grew from a kid’s toy to a billion-dollar business powered by adult fans.
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
CHAPTERS:
00:00 - Introduction
01:14 - The Biggest Hot Wheels Collection
02:34 - The Origin of Hot Wheels
05:52 - Inside Bruce's Hot Wheels museum
06:42 - How Mattels designs cars
08:03 - Bruce's rarest cars
11:29 - York Toy Extravaganza
14:19 - The future of Hot Wheels collecting
15:27 - Credits
_____________________________________
#toys #hotwheels #hobbies #bigbusiness
MORE BIG BUSINESS VIDEOS:
How Radioactive Shrimp May Have Gotten Into America
https://youtu.be/8BRHNC1IKuwThe Secrets Behind America's No. 1 Hot Sauce
https://youtu.be/iEYsdIO7u7MIndia Grows 80% of Turmeric. Why Are Farmers Paid Pennies?
https://youtu.be/HyGBemaOZnQVisit our homepage for the top stories of the day:
https://www.businessinsider.comBusiness Insider on Facebook:
https://www.facebook.com/businessinsider Business Insider on Instagram:
https://www.instagram.com/businessinsider Business Insider on Twitter:
https://www.twitter.com/businessinsider Business Insider on Snapchat:
https://www.snapchat.com/discover/Business_Insider/5319643143Business Insider on TikTok:
https://www.tiktok.com/@businessinsiderInside the Billion-Dollar Hot Wheels Boom Fueled By Adults | Big Business | Business Insider